Alexander McQueen's McQ label will present their debut catwalk collection at London Fashion Week early next year.
The label will also open its first flagship store, which will be set in a Georgian townhouse located at 14 Dover Street, London. Comprised of four storeys and encompassing 273 metres of retail space, the store is being designed by Pod and will offer womenswear, menswear and accessories.
For the first time since the brand launched, the collection will be marked at a debut show at London Fashion Week in February 2012 and will offer fans a preview to the store opening.
Previously, selected items from the McQ range have only been available at stores like Selfridges, Harvey Nichols, Harrods, as well as online via net-a-porter.com.
"Following straight on from Stella McCartney's recent announcement, we are thrilled to announce that McQ, Alexander McQueen's contemporary line, will also be showcasing their AW12 collection in February 2012," said Caroline Rush, CEO of the British Fashion Council.
"Our schedule has a rich mix of iconic, established and emerging talent and these designers will further strengthen the extraordinary design talent during London Fashion Week - what a year 2012 is shaping up to be."
The mainline Alexander McQueen collection will continue to show at Paris Fashion Week.
The iconic British fashion designer, who founded the Alexander McQueen label and became renowned for his customised tailoring, committed suicide in February 2010, leaving fans and followers of the label in shock.
Iconic lines sold out as fans fled to shops to purchase Alexander McQueen items, spiking a 1,400 per cent increase in sales in the hours immediately following the designer's death.
The Alexander McQueen business carried on without the influential designer and is now under the creative direction of Sarah Burton.
To view the McQ range flipbook for the Women's Autumn/Winter 2011 Collection, see the video below.