It's not a phone, it's not a watch, it's... the scarfguy!
Apart from the iPhone 6, Apple launched another mega sensation on Tuesday – the guy in the purple scarf. Little did gaming executive Tommy Krul know that something as innocuous as a scarf would make him the butt of jokes on social media.
His decision to sport a purple infinity scarf paired with a button-down shirt onstage at the launch event has resulted in an outpouring of comments from Apple fans. Twitter is flooding with comments using the #scarfguy hashtag, and the guy already has a parody Twitter account with close to 1,000 followers as of Wednesday afternoon.
Here's what the world is tweeting about internet's newest (fashion) star:
Skip the phone, I want to know where this guy got that incredible scarf ensemble pic.twitter.com/37FQyZjKWu
— Ryan Maue (@RyanMaue) September 9, 2014
What if that guy's scarf is the Apple wearable? Forget the wrist, it's all about the neck! — Tanuj Parikh (@tanujparikh) September 9, 2014
Appearing at an Apple event was not going to stop him wearing his new scarf pic.twitter.com/oZSrvzhX4F
— Mic Wright. (@brokenbottleboy) September 9, 2014
— Lorena Solomon (@LorenaMia) September 9, 2014
— Lydia Lobb (@lydiamay) September 10, 2014
That guy wearing a scarf is wishing he was at fashion week. #applelive
— Shelby White (@ShelbyWhite) September 9, 2014
— Stuart Horsman (@stuhorsman) September 10, 2014