Swansea City have reportedly set a £24m price tag for Arsenal, Tottenham and Liverpool target Wilfried Bony.
According to the Express, the south Wales club have told interested clubs to cough up the new price set by them, if they are to have any hope of signing the Ivory Coast striker.
All the three Premier League clubs are in the market for a striker and have been linked with a move for Bony at various points during the summer transfer window. But they were put off by the earlier £19m valuation and now it seems like the Welsh club is looking to scare off any interest from rival clubs by increasing it to £24m.
However, Arsene Wenger will be keen to add a striker before the close of the transfer window, after Arsenal's main striker Olivier Giroud fractured his tibia, keeping him out for up to four months, leaving the FA Cup holders short on striker options for the upcoming campaign.
The Gunners have also been linked to Radamel Falcao in recent weeks, but Real Madrid's interest in the striker could prompt the Frenchman to make a move for Bony before deadline day.
North London rivals Tottenham have also been tracking the Ivorian all through the summer, and were reportedly close to a deal, but Swansea's hefty price demands is what has kept the striker at the Liberty Stadium and see the White Hart Lane club turn to new targets.
It is claimed that Mauricio Pochettino has targeted a loan move for unwanted Manchester United forward Danny Welbeck and will return for Bony if the move for the Englishman falls through.
Meanwhile, Liverpool, who were very keen on the striker, have cooled their interest following the capture of Mario Balotelli from AC Milan. Brendan Rodgers was keen to get a quality striker to lead the line for the Reds and was keen on Bony, before being priced out a move.
Swans manager Garry Monk had earlier admitted that it would take an 'astronomical offer' to price away Bony from the club.