Fiorentina insists they are not willing to reduce the €30m price tag on Arsenal and Juventus target Stevan Jovetic, with the Italian champions refusing to meet that amount.
The Montenegro international looks set to leave Florence summer and Juventus have made no secret of their desire to snap up the forward this summer, amid some tough competition from the player's long-time admirers Arsenal.
Fiorentina remains adament they want €30m [£25.5m] for the 23-year-old and would not accept any player-plus-cash offers as part of the deal, reports Sky Sports. When asked if they would sell Jovetic to Juventus if the Serie A champions offered €29.99m for the player, the Viola general manager Sandro Mencucci responded: "No."
Meanwhile, the Bianconieri have revealed they are unlikely to match the Viola's current asking price for the striker.
"Jovetic is on the market then it means that they want to sell it. 30m cash, everyone has the right to make their own figures - but have our limits," the report quoted Juventus general manager Beppe Marotta.
The Italian champions have reportedly tabled a player-exchange offer for Jovetic, which includes Fabio Quagliarella, a half-share in Luca Marrone and £6m cash moving in the opposite direction.
Juventus' unwillingness to launch a full €30m bid could swing the situation in Arsenal's favour. It is also understood Fiorentina are not keen on selling their most priced asset to a domestic rival and instead would prefer to do business with an overseas club, if any suitor is ready to meet their asking price.
However, it would be interesting to see if Arsene Wenger would break the bank for Jovetic, when they are cheaper - but more experienced - alternatives, such as Gonzalo Higuain and Mario Gomez, available in the market.
Jovetic, who can operate anywhere across the forward line and also in the playmaker role, has 13 goals and five assists to his name from 31 Serie A appearances this season. Chelsea and Manchester City are also understood to be interested in signing the player this summer.