Lionel Messi
Barca's Lionel Messi is already a global ambassador for GilletteReuters

Spanish football giants Barcelona have announced a three year deal in the Latin American market with male grooming product firm Gillette.

The razor manufacturer will become the club's Official Shaver in the continent until 2017, the Catalonian club confirmed in a statement.

The Proctor & Gamble owned firm has already released a Barcelona-themed limited edition shaver in honour of the deal, which will feature the famous red and blue Barca colours.

As part of the deal, Barcelona will also launch a football clinic dubbed FCBEscola that will help the people of Latin America with their game and coaching.

The club claims that it has some 70 million fans in Latin America.

The deal was made all the more smooth due to the fact that Barca superstar Lionel Messi, who was at the launch event, is already a global brand ambassador for Gillette.