Anyone's summer is more fun if you'll get to see Beyonce's new music video which features the freshest swimwear collection from H&M.
H&M couldn't even be more proud to announce their brand new partnership with one of the most popular global superstars of today, Beyonce! H&M presents the singer as Mrs. Carter in line with the sold out tour entitled Mrs. Carter Show World Tour. Jay-Z's wife is set to appear in various print and billboard advertisements of the high end fashion favourite while wearing various pieces from the H&M summer collection.
The idea behind the campaign not just promotes high end fashion items for women but to uplift different aspects of femininity: vulnerable yet strong, sensual yet maternal and flirtatious but fun!
Beyonce At Her Summer Best
The video directed by Jonas Akerlund features Beyonce singing and shaking her usual routines with a sizzling set of backup dancers too. The entire music video serves as a mini concert right there on the beach as she also shows off all the must have looks brought to you by H&M. Akerlund has already worked with the famous singer on her Mrs. Carter Show World Tour.
One of the pieces featured include the swimwear wardrobe set high waisted two piece in tie dye design with a sarong that matches the entire fashion theme. You will also be amazed with the summer landscape motif which will make anyone's BBQ attire more fashionable than ever.
The entire video campaign was shot and done in the Bahamas.
Interested to get the Beyonce H&M Summer look?
Then watch out for it to be made available in stores online and around the world when May arrives. Choose from a wide array of H&M's colour pop bikinis or in other oodling prints like tie dyes and a lot more.