Art collector and former advertising executive Charles Saatchi has published a book of vintage adverts that are shocking to modern sensibilities. Misogynistic, racist, unscientific, dishonest and just plain bizarre, these ads demonstrate how our attitudes towards women, race, tobacco, personal hygiene and drugs have changed over the years. IBTimes UK presents a small selection of these ads; buy Beyond Belief for many more.

Vintage adverts
Weyenberg Massagic shoes, Playboy, 1972Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Tipalet cigars, Young & Rubicam, Playboy, 1970Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Love Cosmetics, Wells, Rich, Greene, 1975Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Broomsticks slacks, GQ, 1967Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Alcoa Aluminium, Fuller & Smith & Ross, 1953Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Elliott's White Veneer paint, 1935Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Lucky Strike cigarettes, Lord, Thomas & Logan, 1930Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
7-Up, J Walter Thompson, Saturday Evening Post, 1955Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Cocaine Tooth Drops (1885)Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Chlorodent toothpaste, J Walter Thompson, 1953Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Mum deodorant, Doherty, Clifford & Sheffield, Screenland magazine, November 1945Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi
Vintage adverts
Iver Johnson's Arms & Cycle Works, Harpers, 1904Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatch
Vintage adverts
Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, written by Charles Saatchi and published by Booth Clibborn Editions. Priced at £25 in the UK available on Amazon.Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, by Charles Saatchi

Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, written by Charles Saatchi and published by Booth Clibborn Editions. Priced at £25 in the UK, available on Amazon.