Beauty brand Helena Rubinstein has released the new 2012 ad campaign images featuring actress Demi Moore. However, the images are getting a lot of attention for the wrong reasons as they showcase the 49-year old American actress in a series of massively photoshopped images.
Following her split late last year from her husband of six years, Ashton Kutcher, the actress was seeking medical help to treat "overall health issues".
In a statement to Reuters, Moore's spokesperson informed that due to the "stresses in her life right now, Demi has chosen to seek professional assistance to treat her exhaustion and improve her overall health."
In addition to the public cheating scandal and divorce, Moore was also suffering from a dangerous drug reaction which eventually led her to seek help from a rehab facility in Utah.
As per reports, the actress was seeking treatment for both addiction problems and an eating disorder. In fact, traces from her recent experiences were clearly visible on her face while undergoing the treatments.
As such, the newly released campaign images by Helena Rubinstein minus the stress signs clearly indicated the use of airbrush on them.
The Daily Mail reported that thanks to an over-zealous session with Photoshop and the omnipresent airbrush, the natural contours of Demi's face are gone: her strong, angular chin; the lines running from nose to mouth, the shape of her nose - all are entirely obliterated. The 49-year-old star is all but unrecognisable. In her place is a bleached, smooth, line-free version of Demi that looks more like a computer generated fembot than the familiar Hollywood actress with five decades under her belt.
Catch a glimpse of the new campaign images featuring Demi Moore: