Trump Bannon
Donald Trump has hired Stephen Bannon as his new campaign chief executiveGetty Images

Donald Trump has hired one of the bosses of right-wing news website Breitbart as his new campaign chief executive.

In a reshuffle clearly designed to reverse the GOP candidate's recently flagging campaign, Trump has brought in Stephen Bannon, a co-founder of the Government Accountability Institute and executive chairman of Breitbart News LLC.

Bannon's appointment comes alongside the promotion of strategist and pollster Kellyanne Conway to campaign manager after several weeks working for Trump as an adviser, with Paul Manafort continuing as campaign chairman.

"I want to win," Mr. Trump told the Wall Street Journal as he announced his new staff member. "That's why I'm bringing on fantastic people who know how to win and love to win."

With no experience on the GOP payroll, Bannon is known to be an outspoken critic of the political establishment whose website has courted Trump supporters with its denunciation of the Clintons and other party stalwarts, as well as open support for the GOP candidate.

He was also named among the top 25 most influential figures in political news by Mediaite in 2015, and has been described as having the ear of several high-profile, if not controversial, figures in the GOP including Sarah Palin and Trump himself.

Conway, meanwhile has previous experience working for a PAC and is a long-time political commentator and pollster whose appointment is less likely to raise eyebrows than the selection of Bannon – who will take leave from Breitbart while the campaign is ongoing.