A Dutch company is capitalising on the prevelance of e-cigarettes with the introduction of the world's first electronic joint.
The E-Njoint is fully legal, comes in a variety of fruity flavours, and contains no THC, tobacco or nicotine, making it ideal for "trendy dance parties, music events, bars, clubs and so on," point out its manufacturers.
However, users are able to refill the E-Njoint with cannabis liquid or dry "herbs".
E-Njoint BV, the manufacturer of the electronic joint, claims that it is producing up to 10,000 E-Njoints a day which are being distributed across Europe.
The firm's chief executive Menno Contant, said: "Holland is well known in the world for its tolerant and liberal attitude toward soft drugs and the introduction of this new product clearly makes a statement: As long as you don't bother or disturb other people and stay within the legal boundaries, all is well."
"Developed, manufactured and sold at lightning speed. Everyone should feel fine, because what we are doing is no crime," Contant continued.
E-Njoint BV is currently in negotiations with medical cannabis company Tikun Olam to see if the E-Njoint will work as a health product, which may be particularly appealing to some US states where marijuana has either been decriminalised or made available medicinally.
However, concerns about possible regulation of e-cigarettes in places like the UK, makes it seem unlikely everyone will be relaxed about electronic joints.