EasyJet founder Sir Stelios takes on UK Grocers including Lidl and Aldi with food for 25p
Sir Stelios Haji-Ioannou has launched the first easyFoodstore shop, which currently sells a range of 76 productsReuters

EasyJet founder Sir Stelios Haji-Ioannou has launched the first easyFoodstore shop, which will sell grocery products such as energy drinks, mini cheese thins, sardines and sauce for just 25 pence (€0.33,$0.36). The offer is available throughout February.

"This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area," Sir Stelios said.

The store marks the firm's entry into the UK grocery industry. At present 76 products are being sold at the shop all for 25p each. Hence, a consumer can purchase one item from the entire range for less than £20.

The first trial store is situated on Park Royal West, just off the North Circular Road, in London's zone three. The company's website describes the new store as "No expensive brands, just food honestly priced".

Euro Shopper is supplying the products to the store. This is a discount brand developed and marketed exclusively by AMS, a Dutch association that operates on a non-profit basis for 10 other European retailers, according to The Telegraph.

The opening follows the founder's failed attempt in 2014 to open a similar store in Croydon, after planning permission was denied. However, Sir Stelios admitted that he was interested in this space in 2013 because of the widespread use of food banks and had opined that there was a gap in this industry. "[There is] a niche below some of the current budget operators such as Aldi and Lidl", he said.

Below are the items that are available for 25p each, according to the company's website.

Tea Ground Cut Green Beans Water
Coffee American Fries Red Kidney Beans
Chicken Curry Mini Cheese Thins Vegetable Soup
Sugar Garden Peas Energy Drink
Orangeade Pineapple Pieces Salt & Vinegar Sticks
Pasta Mushroom Sauce Salted Popcorn Chicken Soup
Digestives Chopped Tomatoes Orange Juice
Chick Peas Spaghetti Hoops Mushrooms
Sardines and Sauce Nice Biscuits Rice Long Grain
Cream Crackers Baked Beans Lemonade
Pasta Sauce Spaghetti Wine gums
Flour Milk Chocolate Fusili Twists
Tomato Ketchup Tuna Flakes Carrots Hazelnut
Variety Pack Cereal Ravioli Petit Chocolate
Potatoes Pains Penne Pasta
Jaffa Cakes Variety Crisps Choc-Chip Cookies
Fruit Pastilles Mayonnaise Pitta bread
Sardines in Oil Shortbread Table Salt
Strawberry Jam Noodle Snack Chilli con carne
Prawn Cracker Chicken Pizza Fairy cakes
Onion Rings Bombay Mix Jelly Babies
Peach Slices Noodle Snack Curry Tomato Puree
Mixed Vegetables Vegetable Oil Mini Shortbread
Brown Sauce Poppadoms Sweet Corn
Ginger Nuts Tomato Soup Apple Juice
Button Mushrooms