david beckham
David Beckham is currently the brand ambassador for UnicefGetty

Former football star David Beckham's stock continues to rise with Los Angles officials recruiting him as an advisor for their bid to host the 2024 Olympic Games. The LA officials, put him top of their list because of his experience in assisting London's winning bid for the 2012 Olympic Games.

The ex-Manchester United star retired from football in 2013 and has since been involved in a variety of causes, of which, his role as the Unicef ambassador is taking up most of his time. Apparently, the football legend has already held talks with officials about helping the campaign.

"He was approached for his thoughts by some very senior people involved with the bid and he is happy to help", said a Los Angeles source as quoted by Mirror. "David has got so much experience-he worked with the 2012 London team and also on the bid to bring the 2018 football World Cup to England- that it makes perfect sense to ask him what he thinks."

"His involvement in the bid is very much low-key. He is staying behind the scenes, rather than becoming a figurehead as he has on previous campaigns, but his input is very much valued and appreciated."

The former England captain's appointment might not come as a surprise considering he played for the LA-based Galaxy franchisee in the Major League Soccer (MLS). The 40-year-old played a key role in London winning the bid to host the 2012 Olympic Games, with London Games chief Lord Sebastian Coe paying glowing tributes and praising his efforts towards the efforts he made in for the country.