Frenchman's invention to make malodorous whiffs smells literally like roses
Christian Poincheval invention to make malodorous whiffs smells literally like rosesReuters

The embarrassment of smelly flatulence could be consigned to history by a Frenchman's pill that makes malodorous whiffs smell like roses.

If they work, the pills could make family Christmases very different, filling the air with flower petal scent and not part-digested turkey lunches.

Inventor Christian Poincheval claimed he was inspired after being "nearly suffocated" by the smell of flatulence after a dinner one evening.

His pill is made from natural ingredients such as blueberries, fennel and seaweed. The promise is this combination makes for sweet-smelling gaseous emissions and also helps reduce bloating.

Poincheval admitted: "Our farts were so smelly we were nearly suffocated. Something had to be done."

Creating a cure for intolerable odours is a challenge, considering the human nose is capable of distinguishing between a whopping one trillion different scents, found a study.

Poincheval's solution costs around £8 a packet on his website. He told the Telegraph Christmas is boom time: "Some buy them because they have problems with flatulence and some buy them as a joke to send to their friends. Christmas always see a surge in sales."