Senior Google Engineer, Steve Yegge has leaked an internal document in which he uses his expert opinion to dub Google Plus "a complete failure."
The document, which was a critical analysis about Google's understanding of social media, was intended for his colleagues, accidentally posted it publically on his Google+ page.
"Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo), we all don't get it."
The ironic twist being that it was supposed to be published to a certain Google Circle - i.e. co-workers - but something happened to allow anyone to see the data.
After first slamming former employer, Amazon, Yegge then went on to detail how Google had failed to create a social network as effective as Facebook.
"Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product. But that's not why they are successful. Facebook is successful because they built an entire constellation of products by allowing other people to do the work," Yegge put on his Google+ page.
He continued: "That one last thing that Google doesn't do well is platforms. We don't understand platforms. We don't 'get' platforms. Some of you do, but you are the minority. ... I was kind of hoping that competitive pressure from Microsoft and Amazon and more recently Facebook would make us wake up collectively and start doing universal services ... as our top priority from now on. But no. No, it's like our 10th or 11th priority. Or 15th, I don't know. It's pretty low."