UK mobile network EE has unveiled a promotional offer that will bring six months of free access to the BT Sport app for new and existing customers, including all of BT's live sporting coverage. The deal kicks off on 27 July and represents the first exclusive offer made possible by BT's acquisition of the network in January 2016.
With Euro 2016 finally at an end, the eyes of the football world have already started turning toward the glitz and glamour of club competition and with an array of new managers and potential signings, the 2016/2017 Premier League season could well be a cracker. This could make EE's latest offer a mouth-watering prospect for its eligible football-loving consumer and 'prosumer' customers.
The deal covers a range of BT Sport channels and guarantees coverage of 42 Premier League matches, every match in the Uefa Champions League and the Europa League, as well as coverage of the Scottish Professional Football League.
After the first six months, the offer – referred to as "BT Sport on EE" – is available on a 30 day rolling basis for £5 per month and is compatible with select iOS, Android and Windows devices.
Aside from football, the BT Sport app package is also set to cover the Aviva Premiership Rugby, the European Rugby Champions Cup, UFC and Moto GP, among others. According to a press release, the six months free offer is available to "customers on consumer and small business pay monthly handset, tablet and SIM only plans". A clause notes that this excludes "4GEE WiFi/Mobile Brodband and Large Business customers".
"As part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about," said EE CEO Marc Allera. "With our ambition to reach 95% of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America's Cup in the middle of Lake Windermere."
Meanwhile, a forthcoming "multi-million pound" TV advertising campaign for the promotion is set to feature BT Sport pundits and ambassadors such as Rio Ferdinand, José Mourinho and Harry Redknapp.
EE also recently announced plans to revitalise public tours of Wembley Stadium via its EE SmartGuide technology. The tech-ified tour is set to introduce augmented reality and 360 video through bespoke devices from the 18 July, and will feature a special showcase to celebrate the 50th Anniversary of the English national team's World Cup win in 1966.