Japanese advertising agency TBWAHakuhodo has created intricate 3D-printed ice cubes in an award-winning campaign for its client Suntory Whisky. (Actually, the designs are not so much 3D-printed as 3D-carved.)

The agency used a CNC (computer numerical control) milling machine or router to whittle blocks of ice into sculptures such as the Statue of Liberty, a scorpion and a shark leaping out of your drink.

3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky

Each "ice cube" took up to six hours to create on a router chilled to -7C.

A thick drill bit carved out each rough outline and then a finer one was used to create the intricate details. "A touch of chilled whisky polishes the surface of the ice and gives a beautiful shine to the sculpture," Miwako Fujiwara from TBWA/Hakuhodo told CNET.

The campaign, 3D On The Rocks, has won a branded content & entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky
3d carved ice cubes
TBWAHakuhodo for Suntory Whisky