Kim Kardashian is using her celebrity status to help raise funds for typhoon victims in the Philippines.
The reality star, who is engaged to rapper Kanye West, is bringing attention to their plight by auctioning some of her designer clothes and accessories on Ebay.
She will be donating 10% of the proceeds to Medical Corps, a non-profit organisation that is supporting those affected by the disaster which has claimed the lives of at least 4,000 people.
The 33-year-old mother-of-one steered fans to Ebay in a message posted on her Celebuzz blog.
"Hi guys, this is a very special auction because a portion of the proceeds of my eBay auction are going to International Medical Corps, a nonprofit organisation that provides critical health services on remote islands where families are struggling to access medical care and basic resources like food, clean drinking water and vital medications," she wrote.
"The proceeds will go directly to the communities they're serving in the Philippines and will help typhoon survivors get access to medical care and ultimately save lives," she continued.
"My prayers and thoughts are with those affected by the typhoon. Check out my eBay auction here and support those who need our help in the Philippines. Xo."
The Keeping Up With the Kardashian star currently has items including a Stella McCartney dress and L'Wren Scott outfit up for bidding.
Some of her more distinctive pieces are accompanied by photographs of her posing on the red carpet.
Meanwhile, David and Victoria Beckham have also sold thousands of pounds of luxury clothing to raise money for the victims of Typhoon Haiyan.
The superstar couple donated some of their best-known designer outfits to support the British Red Cross Shop Drop.
"Big clear out of my shoes, on sale tomorrow in aid of @BritishRedCross #ShopDrop," the star Tweeted along with the photo of dozens of pairs of pumps, sandals, stilettos and boots.
One Direction, Chris Brown and Justin Bieber are also doing their part to raise funds for the relief effort.