Kim Kardashian will pay tribute to her ancestry as she, her husband Kanye West, and their little girl North, travel to Armenia this week.
The trio are making the long trip, likely to take them almost 15 hours, to take part in marking the 100th anniversary of the mass slaughter of Armenians in Ottoman, Turkey.
The reality star has dyed her hair back to brunette (from platinum blonde) in preparation for the trip, so she doesn't have to worry about touching up her roots whilst she's busy commemorating the country's past.
Kardashian's late father, Robert Kardashian was of Armenian-American descent, so the event will no doubt mean a lot to the entire family. The Kardashian-West's were also joined by Kim's younger sister Khloe, as they started making their way over to Yerevan on 8 April 2015.
A source told Us Weekly that the rest of the Kardashian clan will follow suit later on in the week. Kendall Jenner will be the only member of the family not making the trip, likely due to prior work commitments as she pursues her career in modelling.
The eight day trip will be included in a later episode of the group's reality TV show, Keeping Up With The Kardashians. But not all of the family's visit will be recorded, they will also get some downtime to explore their ancestral home as well.
The insider at Us suggests that the group will be looking into Armenia's history a little more, stating that "Some of their plans so far [already] include a museum tour. All of the girls are very interested in that."
Despite them never having visiting the country before, the family have never shied away from their heritage. Kim, Khloe, Kourtney and brother, Rob talk about their father frequently on Keeping Up With The Kardashians and Khloe even included a traditional Armenian dance in her 2009 wedding to basketball player, Lamar Odom.
It is not just the Kardashians that intend on paying their respects to the anniversary of the Armenian massacre. Other well-known names that are making their way to Armenia include George Clooney and his lawyer wife, Amal Alamuddin who represented the country in a genocide-denial case at the European Court Of Human Rights in January 2015. Russian president, Vladmir Putin has also confirmed his attendance.