Lebron James
Lebron James married his childhood sweetheart Savannah Brinson in September 2013.Getty

When US rapper Yo Gotti said "it goes down in the DM" he was not joking. NBA star LeBron James could be hot water having allegedly sent a direct message to model on Instagram. Rumours are rife that the Cleveland Cavaliers forward is cheating on wife Savannah Brinson, after a lady by the name of Rachel Bush posted screenshots of their alleged conversations online.

The 18-year-old brunette, who has nearly 230,000 followers on Instagram, raised eyebrows on 13 April when she posted a photo from the Cavaliers home game and captioned it "basketball with bae (slang for "before anyone else" or babe)."

She later added fuel to the fire by posting a screenshot of the opening line of their purported direct messages and on Twitter before swiftly removing it. But she was not fast enough and it spread like wildfire, thanks to the power of social media.

The offending message appeared to show that James sent a direct message which read "Hey whats up!" to Bush hours before she attended the Cavaliers' 109-94 win, over the Hawks, on 11 April.

In an interesting twist, Bush is reportedly dating Cleveland Browns safety Jordan Poyer, and the couple attended the game together.

James married Brinson, his high-school sweetheart in a star-studded ceremony in September 2013 in San Diego. The couple have three children together: LeBron Jr. and Bryce Maximus, and daughter Zhuri.

But it seems that James has already shrugged off the cheating scandal. Along with a video of him lip-synching to hip-hop, he wrote the motivational message: "Headed to get that work in on our day off bumping the homie @jerreau new LP "Never How You Plan". What's a day off though!?!? Let's go people. Don't let nothing stop u from having fun, working hard and smiling!"

#tb more to me than my 🍑 guys 🙄

A photo posted by Rachel Bush🌺🐠🍍 (@rachelbush) on