Nokia priority stores rebranded
Nokia priority stores rebranded by MicrosoftReuters

Technology giant Microsoft that acquired Nokia's devices and services business in 2013, is rebranding all Nokia Priority Centres around the world as Microsoft Priority Resellers.

The Redmond headquartered firm unveiled its first Microsoft Priority Reseller store in New Delhi and will be overhauling more than 3,200 Nokia Priority Centres, 16,000 stores and 324 Nokia Care centres worldwide.

In 2014, the company had rebranded all Nokia Lumia smartphones as "Microsoft", and launched the Lumia 535 as the first Microsoft-exclusive smartphone.

Later, it shut down a Nokia flagship store in the Finnish city of Helsinki, after taking over Nokia's devices and services business.

Prior to revamping Nokia Priority Centres and launching Microsoft Lumias, the technology giant inflicted changes on Nokia's portal, redirecting users to its own Great Britain website.

The tagline that greeted visitors on the Nokia portal read "Step inside Our New Home".

Microsoft has already killed-off Nokia's popular Asha and Series 40 feature-phones and terminated the company's Android X smartphone project.

Recently, it was rumoured that Nokia would return to manufacturing smartphones in 2016, post its license agreement with Microsoft. But the Finland-based company confirmed that it has no plans of making a comeback to the cellphone industry.