Peru was the setting for an attempt at the world record for Longest Fashion Show on 4 August. The 30-hour Gamarra Fashion Show is looking to beat a marathon runway show which lasted for a record-setting 24 hours and 28 seconds, in Miami Beach's Ocean Drive in November 2014.
This show – looking to present the best in textile, apparel and designs – was organised by local entrepreneurs. Models will only wear creations made by designers from Lima's Gamarra commercial zone. This is the first event of this magnitude where models will strut down the catwalk all day and all night, local media reported.
Some 120 major companies from Gamarra intend to showcase garments for women, men and children. About 200 models will wear some 1,800 garments during the event. Independent designers will also use the event as a platform to show off their designs.
"This year what we want to beat the longest fashion show in the world but, this time, breaking a record with 30 hours. In order to do this, the main agencies in the country are definitely involved; there are five agencies, 200 models, 120 businessmen, 20 galleries. It's truly a spectacular event," said event promoter Gian Lossio.
The event will close in spectacular fashion with a catwalk from famed designer Jose Miguel Valdivia on 5 August.