After live vlogging the birth of his second child it was only right that Robbie Williams unveiled the name of his baby boy in an equally entertaining manner.
In a cheeky new Youtube video, the former Take That star introduced his newborn son, Charlton Valentine Williams to the world.
The 30-second clip entitled "Charlton Valentine Williams has left the building... and Daddy is doing just fine" starts with the entertainer's wife Ayda Field silently pushing a wheelchair down the corridor of a hospital.
When the new mother turns the corner, the Angels hitmaker is seen sitting in the chair holding their new addition in his arms.
Ever the rock star, Williams is sporting sunglasses and a dressing gown, as he directs his wife.
Just like the string of videos and pictures that the 40-year-old posted online before and after the birth, the new video went down a treat with fans.
"Good job Ayda is just as crazy as you are," one supporter tweeted
Another said: "Such a cute name! Funny video too... poor Ayda!"
The proud parents, who married in the grounds of his Beverly Hills mansion in August 2010, already have two-year-old daughter Theodora, known as Teddy.
Watch the video here: