Chelsea have made no offer for Stevan Jovetic, according to Fiorentina's sporting director Daniele Prade.
The Montenegrin international has been heavily linked with a move away from Viola, having scored 14 goals in 27 games in Serie A last season.
However, Jovetic's destination does not appear to be Chelsea, who have not made a bid for the Fiorentina star.
"Absolutely not, it's not true," Prade told Radio 1. "We do not know anything about an offer from Chelsea or any other team, Italian or otherwise.
"We are waiting for the lad to return on July 1 and we will see what he has to say to us. But the rest is just gossip."
Reports in Italy had suggested that Chelsea had launched a bid in the region of £20 million, while it's understood that Juventus are also interested.
Jovetic has been urged to make a decision over his future, so that Fiorentina can begin to prepare for the new season.
Chelsea have already recruited Eden Hazard and Marko Marin ahead of the new season, after releasing the likes of Salomon Kalou and Didier Drogba, both of whom made a significant contributions during the club's Champions League campaign.
However, with Jovetic often prone to operating an attacking role behind the striker, the signing of Hazard could draw an end to Chelsea's pursuit of the player.
The Belgian is a versatile forward player who is likely to play anywhere behind the main striker, which with Drogba and Kalou both on their way out of the club, could well be Fernando Torres.
The Blues have also been looking into bringing Porto's Hulk to the club, with Roberto Di Matteo's side reportedly on the brink of completing a deal for the Brazilian.
After Andre Villas-Boas was criticised for trying to move on a squad of players at Stamford Bridge that eventually went on to win the Champions League.
Di Matteo will be charged with trying to replicate Villas-Boas' intention, while also focusing on bridging the gap to Manchester City, Manchester United and Arsenal, while also finishing in the Premier League's top four.