The European Court of Justice (ECJ) has approved new rules requiring plain cigarette packs, banning menthol cigarettes and regulating the growing electronic cigarette market. The packaging will likely show just the brand name and product variant. The ruling means standardised packaging for cigarettes should come in from 20 May in Britain, though another challenge in the High Court, due to be ruled on on 18 May, may halt the plans or lead to further delay if there is an appeal from the tobacco industry.

IBTimes UK looks back to a different era, when cigarettes were actually advertised as being good for us.