Misha Collection Australian Fashion Week
Bella Hadid leads the runway for Misha Collection at Australian Fashion Week 2016WILLIAM WEST/AFP/Getty Images

Beyonce fans have found their latest target. The Beyhive are outraged with fashion label Misha Collection for playing the singer's Black Lives Matter anthem, Formation, at Australian Fashion Week with only 'white' models reportedly walking the runway.

In footage shared on Instagram by agency IMG Models, Bella Hadid, who is of Palestinian and Dutch heritage, can be seen leading the charge as the show closes with Beyonce's Formation playing in the background. The majority of comments were less than complimentary with many challenging Misha's lack of diversity and the decision to play a song which specifically celebrates African-American heritage. One Instagram user wrote: "Y'all catch on to our songs real quick, but still can't implement us into your fashion shows."

Another said: "At least have one black model if you're going to play our song smh," while another chimed in: "No one would care if it were some other Beyoncé song. But a song that is specifically celebrating black culture and features was a shady and strange choice. A song that is proudly celebrating afros, broad noses, Creole and Black Southern heritage.... with all white models? That is bogus."

One even used the hashtag #IMGModelssowhite. Not everyone agreed that it was the wrong choice to play the song with one somewhat jumping to Mischa's defence, stating: "I see nothing wrong with using the song as the excerpt was befitting for their formation walk. Now, the lack of diversity in the models was more the problem than the song... in my opinion. Beyonce music is for everyone... not just black people, so don't be rediculous people!!!!" Another questioned: "Humm soo I can't can't play a Beyonce song because I'm not black ...wow people this is uncalled for."

IBTimes UK have contacted Misha Collections for comment. Formation is the lead single lifted off Beyonce's sixth studio album Lemonade. On the track, Beyonce, 34, praises her African-American and Creole heritage, the physical features of her daughter Blue Ivy and husband Jay Z, as well as encouraging female empowerment and unity.

The Grammy-winner performed the single at the Super Bowl Halftime Show in February 2016 but received backlash from authorities who claimed she was inciting police hatred by honouring the Black Panther movement. Addressing the criticism, Beyonce said in an interview with Elle magazine: "I mean, I'm an artist and I think the most powerful art is usually misunderstood. But anyone who perceives my message as anti-police is completely mistaken.

"I have so much admiration and respect for officers and the families of officers who sacrifice themselves to keep us safe. But let's be clear: I am against police brutality and injustice. Those are two separate things. If celebrating my roots and culture during Black History Month made anyone uncomfortable, those feelings were there long before a video and long before me. I'm proud of what we created, and I'm proud to be a part of a conversation that is pushing things forward in a positive way."

Watch Beyonce's Formation music video: