The iPhone 6 and its tendency to bend has had a lot of negative press recently but mystifier and spoon-bender extraordinaire Uri Geller believes it should be seen as a positive.
"There are two reasons and two reasons only," Geller told IBTimes UK. "Either the phone itself is so thin and so flimsily made that it simply bends under physical pressure.
"The second reason, the most credible in my opinion - I know it will have a tinge of the paranormal - but when 10 million people are so excited and they're so motivated and inspired to get the phone, there is an energy produced. It's mind energy, that's all it is."
Geller is himself a BlackBerry aficionado but it seems even this device isn't immune to this phone-flexing phenomenon.
One of his smartphones bares the scars of his metal-manipulating ways, bent in half but apparently still functional.
"I'm a great admirer of BlackBerrys but I managed to do it. You see the power of the mind is immense, it's huge," he said. "When I heard about the iPhones, I wanted to see if I could do it with the BlackBerry. But I think that I'm the only person in the world that can bend a BlackBerry.".
Geller has a solution to Apple's woes: hire him to explain it is not down to the phone being too flimsy but the fault of their customers for being too enthusiastic.
"I recommend that they hire me to be their spokesperson to explain to the world that it's not their fault," Geller said.
"Instead of iPhone 6, call it UriPhone 6 - people will know that it's there to be bent."