This Morning bosses were accused of taking things a step too far after it was claimed that they had planned a feature on semen facials for an upcoming show.
News of the controversial idea was reported by The Sun, which claimed that producers of the daytime TV show emailed agents to say they were looking for women to try out the treatment, adding: "It involves using their partner's semen, so we'd need them to bring a sample."
But following complaints on social media, ITV has since refuted the claims, telling IBTimes UK that no such item was added to the line-up. A spokesperson said that while This Morning often speaks with many potential guests and experts for the show, the item was never confirmed.
"This Morning is a live topical magazine show and the production team speak with a huge number of possible contributors for the show each day," the spokesperson added.
In February, the daytime ITV show received 120 complaints when it ran Bondage For Beginners ahead of the highly anticipated release of the Fifty Shades Of Grey movie, based on EL James' bestselling erotic novel.
During the raunchy segment, which aired at 10.30am, hosts Phillip Schofield and Christine Bleakley were joined by "sexpert" Annabelle Knight and two scantily clad models and put the hottest sex toys on the high street to the test, with Schofield even trying out a nipple clamp.
An Ofcom spokesman said at the time: "The material was scheduled at a time when children were at school and clear warnings were also given in advance of the feature to protect any children who were not at school. The feature itself was also appropriately limited in terms of detail."