Lumia 720 Successor, Lumia 730, to Launch in August with Windows Phone 8.1 Update 1 and Likely Cortana
Lumia 720 is all set to get a successor, in the form of Lumia 530 that runs Windows Phone 8.1 Update 1 straight out of the box.

After launching the successor to the Lumia 520 that holds the distinction of being the most popular Windows Phone, Microsoft is now all set to release the successor to the Lumia 720.

The Lumia 720's successor is speculated to be 'not ordinary,' According to a report in Nokia Power User, the smartphone succeeding Lumia 720 will run Microsoft's hotly talked about Windows Phone 8.1 update 1 straight out of the box.

Although the nomenclature of the Lumia 720's successor is yet to surface officially, speculations hint that this smartphone could be called 'Lumia 730'.

The Nokia Power User report quotes unnamed sources and states that the 'Lumia 730' will be launched during the last week of August, and the device will initially be an AT & T exclusive for some time before being rolled out globally.

Technical Specifications and Pricing

Although details with regard to tech-specs of Lumia 730 are yet to go official, rumour mills are abuzz with the hardware specifications of the device.

The 'Lumia 730' will be a an improved version of its predecessor, the Lumia 720. The former is expected to feature a 5in 720p display, run the Windows Phone 8.1 Update 1 operating system. The smartphone is likely to be driven by a quad-core Snapdragon 400 processor.

Another important aspect that potential users of the 'Lumia 730' can look out for is its 8MP primary camera, which is widely speculated to give people obsessed with capturing selfies, something to cheer about.

The Lumia 730 is rumoured to be a 'selfie smartphone'

The above tech-specs are certainly an improvement from the Lumia 720's hardware aspects. With a 4.3in display, Lumia 720 runs Windows Phone 8 (although upgradeable to Windows Phone 8.1), driven by a 1GHz dual-core Qualcomm processor, and comes with a 6.1MP primary snapper.

Lumia 720 falls into the category of 'basic mid-range' smartphones.

Meanwhile, Lumia 720's successor is likely fall in the 'upgraded mid-range devices' segment considering the fact that the device is expected to incorporate better tech-specs.

Currently, the pricing details of the Lumia 730 are not known, but keeping in mind the hardware aspects of the device, people should expect a comparatively higher pricing.

Once Lumia 730 is official, users of the device should also look out for Microsoft's personal digital assistant Cortana, which is expected to roll out with the Redmond-based company's Windows Phone 8.1 update 1 OS.