Hoping to capture the demand for a dedicated selfie smartphone, Sony has unveiled the mid-range Xperia C3 which features a five megapixel front-facing camera.

The Xperia C3 is touted as the world's best selfie smartphone with a handful of selfie-dedicated apps like AR effect, Portrait Retouch and other integrated features for the front-facing snapper such as Time-shift burst (captures 31 frames in 2 seconds), intelligent scene detection and Superior Auto mode for better optimised stills no matter what the lighting conditions.

The Xperia X3 also sports a hefty 80-degree field of view coupled with a soft LED flash on the front, while its rear camera features an 8 megapixel Sony Exmor sensor with auto focus, 1080p video recording and HDR photo video capability.

Among other key selfie features, the Xperia C3 adds the ability to capture a selfie by simply double tapping the rear cover or using the Smile Shutter feature which takes a snapshot as you smile for the camera.

On the hardware front, the Xperia C3 ships with a 5.5in Triluminous display with a 720 x 1280 pixel resolution giving it a pixel density of 267pixels per inch (ppi).

The C3 is powered by a quad-core Snapdragon processor clocked at 1.2GHz and paired with 1GB of RAM. The storage options include 8GB of internal storage and a microSD expansion slot.

Other key features of Xperia C3 include dual-SIM capability, 2,500mAh battery and Android 4.4.4 (KitKat) software.

The Xperia C3 is expected to be available in black, white and mint variants at the time of its launch in August, when the smartphone first debuts in China, before its global release.

There is no word on the smartphone's pricing details or the specific launch markets in other parts of the world.

Check out the Xperia C3 in action in the selfie camera demo video below: