Andy Murray
The British tennis number one was moved by images of refugees fleeing the crisis in the Middle East in recent weeks.Getty

British tennis player Andy Murray has pledged to donate £50 for every ace he hits till the end of the year to help children affected by the escalating refugee crisis. The 28-year-old says he was moved by distressing images of refugees fleeing persecution in the Middle East in recent weeks.

"Having seen the images broadcast on the news in recent weeks I felt I had to do something to help the millions of children and their families who have been forced to flee their homes and had their lives turned upside down," Murray said. The Scotsman has also called upon his fans across the world to donate and help those children whose world has been turned upside down by the conflict.

Murray's donations will go to Unicef. He also has started a fundraising page on JustGiving.com for children in need. Standard Life, one of Murray's sponsors, along-with the Association of Tennis Professionals and the Lawn Tennis Association, will match Murray's donation, making each ace served by the world No 3 worth £200 ($311).

Murray has been supporting Unicef since 2014. He has also appeared in a series of comedy videos in June to raise money for the charity. "Andy has done a few things for us recently, such as videos for us which have had big fundraising attached to them. This specific campaign is inspired by press coverage he has seen of children caught up in the refugee crisis. He really wants to help," a spokesperson for Unicef told The Independent.

In the Davis Cup semi-final, Murray will be squaring off against Thanasi Kokkinakis of Australia and will also be competing in events in Shanghai and Paris and the World Tour Finals in London in November. Earlier this month at the US Open Murray hit 64 aces in his four matches.