Mobile Gaming, Branding, Advertising with Proelios: Turning Everyone into a Gamer
Casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms as smartphones has turned nearly every user into a gamer.
"The birth of the iPhone, coupled with the App Store, has led to consumers have a very powerful computer in their pocket," said Kristien Wendt, partner and head of client services at Proelios to IBTimes TV at the Game On event in London.
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