Bollywood's action hero Salman Khan has apparently become one of the most sought after brand ambassadors for product endorsements these days.

The actor recently charged Rs. 8 crores to shoot 8 hours for one commercial.

The shoot was, initially, to feature cricketer Yuvraj Singh. However, due to his ill-health, the producers were forced to look for alternatives.

Why is Salman acting so pricey?

Well... it could be because the muscle-bound Khan has had an absolute litany of box office hits recently, including "Ready", "Bodyguard" and "Dabangg". What that means is Salman Khan has now jumped on the bandwagon of the elite!

Salman KhanReuters
• His movies “Ready” and “Bodyguard” are among the biggest box office grossers • Hosted ‘Bigg Boss-5’ in Colors TVReuters
Salman KhanReuters
Bollywood actor Salman Khan unveils the BlackBerry PlayBook tablet in Mumbai, India,PA
Former "Baywatch" star Pamela Anderson, left, gestures as Bollywood actor Salman Khan looks on, on the sets of the Indian reality television show "Big Boss" in Mumbai, IndiaPA
Bollywood actors Salman Khan, right, Sohail Khan, center, and Shoiab Akhtar, left, are seen at the Sportscity ground, before the start of a celebrity cricket matchPA
Bollywood actor Salman Khan smiles during a press conference in Mumbai, IndiaPA