"I am officially running for President of the United States and we are going to make our country great again."

On 16 June, 2015, Donald Trump announced his bid in the 2016 presidential race at the Trump Tower, where he was surrounded by colleagues and supporters – although, it is doubted that there were many who considered him a serious contender. Yet with the US elections looming, the billionaire tycoon's chances of clinching the US Republican presidential nomination are looking more likely than ever.

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Donald Trump arrives to announce his bid for the presidency in the 2016 presidential race during an event at the Trump Tower on the Fifth Avenue in New York City on 16 June, 2015Kena Betancur/ AFP

Long viewed as a political outsider, Donald Trump has soared to victory in early nominating contests in Nevada, New Hampshire and South Carolina. It has also helped that he has just won his first endorsement from a member of Congress. He has now built a fan base of supporters who scarily follow and praise his every word, appearing like something out of a horror film, all eyes and teeth, cheering on the Republican candidate to 'build the wall' while shunning political correctness.

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Fans react to Republican presidential candidate Donald Trump, as he speaks to supporters during a rally at Valdosta State University on 29 February, 2016 in Valdosta, GeorgiaMark Wallheiser/ Getty Images
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Donald Trump points on stage during his victory speech at his 2016 New Hampshire presidential primary night rally in Manchester, New Hampshire 9 February, 2016Jim Bourg/ Reuters
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A supporter holds up a sign as Republican presidential candidate Donald Trump speaks during a rally at Ladd-Peebles Stadium in Mobile, AlabamaMark Wallheiser/ Getty Images
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Republican presidential candidate Donald Trump celebrates victory in the South Carolina primary on in Spartanburg, South CarolinaJim Watson/ AFP
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A supporter of Donald Trump stands across the street from a protest held by a number of Latino organizations outside of NBC Studios in New York CityAndrew Renneisen/ Getty Images
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Supporters of Republican U.S. presidential candidate Senator Ted Cruz watch as the Fox Business Network declares rival Donald Trump as the winner of the Nevada Republican caucuses  in Las Vegas, Nevada 23 February, 2016.David Becker/ Reuters
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Republican U.S. presidential candidate Donald Trump arrives to address supporters after being declared by the television networks as the winner in the Nevada Repulican caucuses at his caucus night rally in Las Vegas, NevadaJim Young/ Reuters
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Posters of U.S. Republican presidential candidate Donald Trump and Democratic presidential candidate Hillary Clinton are seen outside Trump's Nevada caucus night rally in Las Vegas, Nevada Jim Young/ Reuters
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Donald Trump announces his bid for the presidency in the 2016 presidential race during an event at the Trump Tower on the Fifth Avenue in New York City on 16 June, 2015Kena Betancur/ AFP

Since his announcement to run for US presidency, Trump's fleeting surge to the top of the 2016 Republican presidential field cannot be ignored. Many have said this is partly down to his 'tell it like it is' strategy, which some may recognise from his days as a reality television host on The Apprentice, while his speeches are constantly brimming with his style of Trump Talk - commanding wild optimism and hyperbole.

What makes Trump's candidacy so surprising to many is that he has rewritten the rules of campaigning with breathtaking speed. He pulled out of a Republican debate, has taken on Republican elders – including the Pope, while his words are full of offensive belittling, from criticising Senator John McCain's military record to calling Mexican immigrants criminals and rapists. Yet how is he still able to win the votes?

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Republican presidential candidate Donald Trump signs autographs for fans at a rally at the Fort Worth Convention Center  in Fort Worth, TexasTom Pennington/ Getty Images
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U.S. Republican presidential candidate Donald Trump hands a five-dollar bill back to a supporter after signing it for her following a rally with sportsmen in Walterboro, South Carolina Jonathan Ernst/ Reuters
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A child poses for a portrait prior to a Donald Trump rally at Millington Regional Jetport in Millington, TennesseeMichael B. Thomas/ AFP
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U.S. Republican presidential candidate Donald Trump speaks at a campaign rally in Las Vegas, Nevada Jim Young/ Reuters
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Donald Trump signs autographs for fans at a rally at the Fort Worth Convention Center in Fort Worth, TexasTom Pennington/ Getty Images
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A homeowner displays a large photo of U.S. Republican presidential candidate Donald Trump on their house in Lake City, South Carolina Jonathan Ernst/ Reuters
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A book by U.S. Republican presidential candidate Donald Trump is placed to reserve a place at a rally at the Turtle Point Golf Club in Kiawah Island, South CarolinaRandall Hill/ Reuters
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A man participates in the Red Bull Jump & Freeze Lebanon, with a poster of U.S Republican presidential candidate Donald Trump, at Mzaar Kfardebian Ski Resort in mount Lebanon Jamal Saidi/ Reuters
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Republican U.S. presidential candidates (L-R) U.S. Senator Marco Rubio, Donald Trump and Senator Ted Cruz speak at the debate sponsored by CNN for the 2016 Republican U.S. presidential candidates in Houston, TexasMike Stone/ Reuters
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Donald Trump holds a sign given to him by a supporter after a campaign rally at the Gerald W. Kirn Middle School on in Council Bluffs, IowaChristopher Furlong/ Getty Images
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Thousands of students, supporters and invited guests sing songs of Christian praise before Republican presidential candidate Donald Trump delivers the convocation in the Vines Center on the campus of Liberty University  in Lynchburg, VirginiaChip Somodevilla/ Getty Images
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Donald Trump  talks with Larry King after taping a segment of King's CNN talk show, in New York on 7 October 1999. Trump told King that he was moving toward a possible bid for the United States presidency with the formation of a presidential exploratory committee. Trump said he plans to confer later October 7 with Minnesota Gov. Jesse Ventura who has been courting him for months to seek the presidential nomination of the Reform Party.Reuters

"He's projecting himself to those folks who are angry," explained Dr. Bart Rossi, a political psychologist. "Authoritarian figures, we know as psychologists, relate well to people who are disenfranchised. They feel that they're angry, they're really not part of society anymore or they're not part of the country in this case. And so he resonates with those folks. He may be narcissistic, but these folks feel that he can smack down or put down anybody and they like that."

Rossi then added that the issues with gay rights, immigration and race are in the forefront of American politics, leaving many Americans feeling left out. Rossi explained that Trump could be the right authoritarian figure to bring those feeling ignored, back into the fold – a theory that is backed by Trump's friends and family, who fully believe that he really will fight for the average American's rights.

Beginning his career at his fathers real estate company, Donald Trump has gone on to become a worldwide name, setting up the Trump Entertainment Resorts, a gaming and hospitality company, which he is no longer involved in. Four of Trump's businesses have declared Chapter 11 bankruptcy, the first corporate entity being the Trump Taj Mahal, in 1991.

Trump was also the owner of The Miss Universe Organization, which operates both pageants Miss USA and Miss Universe, as well as Miss Teen USA from 1996 to 2015.

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Donald Trump crowns Justine Pasek of Panama, making her the new Miss Universe, in New York on 24 September, 2002Chip East/ Reuters
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Donald Trump's New York Plaza Hotel, which closed its doors in September 2014 after twenty yearsWilliam Thomas Cain/ Getty Images
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A sign marks the Trump Taj Mahal Hotel and Casino in Atlantic City, New Jersey. Trump Hotels & Casino Resorts, Inc., which is $1.8 billion in debt, posted a first quarter loss on April 30, 2004 of $48 million, double its losses for the same quarter a year agoCraig Allen/ Getty Images
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Bottles from the new line of premium vodka affiliated with Donald Trump, bearing the name Trump Super Premium Vodka on 6 October, 2006Lucas Jackson/ Reuters
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A man pushes a couple in a traditional rolling chair past the Trump Plaza Hotel and Casino, one of two casinos owned by Trump Entertainment Resorts, along the Boardwalk in Atlantic City, New Jersey, on 15 September, 2014. The Trump Plaza was open from May 1984 until September 2014Adrees Latif/ Reuters
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A sign marks the Trump Marina Hotel and Casino in Atlantic City, New Jersey. It opened in 1985 as Trump's Castle, it was renamed Trump Marina in 1997.Craig Allen/ Getty Images
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Unused rolls of red carpet are seen near Presidential hopeful Donald Trump's Hollywood Walk of Fame star in a closed-off section of Hollywood Boulevard on 25 February, 2016Frederic J. Brown/ AFP
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A sign advertising the television show 'The Apprentice' hangs at Trump Towers on 15 April, 2004 in New York CityPeter Kramer/ Getty Images
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The new Donald Trump 12-inch talking doll at the Toys 'R' Us store in New York City. The doll's phrases, which were recorded by Trump, include 'You're Fired', from the television show 'The Apprentice' on 29 September, 2004Spencer Platt/ Getty Images
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Donald Trump holds up a picture of one of his buildings while speaking before the U.S. Senate Committee on Homeland Security and Governmental Affairs subcommittee during a hearing on "U.S. Financial Involvement in Renovation of U.N. Headquarters" on Capitol Hill in Washington on 21 July, 2005Molly Riley/ Reuters

Trump's eldest daughter Ivanka Trump, has been out campaigning for her father, while current wife Milania stands beside Trump, saying that he will be 'the best president.'

'Best' aside, Trump has been called a ''notorious womanizer'' in the past, and could well be the first president to have been married three times. His first wife, Ivana Zelníčková from 1977 to 1991, Marla Maples from 1993 to 1999 and he has been married to Melania Knauss since 2005. Both former wives have also said he will make a great US leader.

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Donald Trump and his wife Ivana arrive at a social engagement in New York on 4 December 1989Swerzy/ AFP
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Donald Trump talks about his divorce from wife Ivana at a news conference in New York on 11 December, 1990Timothy A. Clary/ AFP
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Donald Trump touches Marla Maples' stomach to confirm published reports that she is pregnant with his child on 7 April, 1993Hai Do/ AFP
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Donald Trump & Melena arrive for VH1's Divas Live concert at the Beacon Theater in New York City on 13 April, 1999Diane Freed/ Getty Images
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Donald Trump watches a model display an oufit during the showing of the Zang Toi 1999 Fall/Winter collection at Bryant Park in New YorkTimothy A. Clary/ AFP
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Donald Trump he sits in the front row with his girlfriend at Madison Square Garden in New York City on 29 April, 2000Stan Honda/ AFP
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Jennifer Lopez (L) and Donald Trump (R) arrive at the MTV Video Music Awards 29 August on 2002 in New YorkDon Emmert/ AFP

Before taking on the race for the White House, Trump has to win the Republican nomination and his rivals, who were once convinced he would not make it, are now under pressure to come up with a way to stop him having a chance in the 8 November presidential election.

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Republican presidential candidate Donald Trump speaks to supporters during a rally at Valdosta State University 29 February, 2016 in Valdosta, GeorgiaMark Wallheiser/ Getty Images