The evolution of international branding has led to companies carving up different allocations in marketing budgets and honing in on new platforms to reach a range of audiences.

Speaking to IBTimes UK on camera, the chief executive officer at global branding agency 1HQ told us about how the group develops branding for a variety of household names, such as Marks and Spencer, Tesco, Cadbury, Nestle and Nokia.

With over 20 years' experience in both the UK and US, Mark Artus told us about what businesses need to do in order to stay relevant and ultimately successful.