Bruno Mars Allegedly Unfollows Rosé After Losing 3 Grammy Nominations for 'APT.' Collab

The 68th Annual Grammy Awards was supposed to be a historic night for the global smash hit 'APT.', but the collaboration between Bruno Mars and Blackpink's Rosé failed to secure a single win across three major categories. Shortly after the ceremony, eagle-eyed fans noticed that Mars allegedly unfollowed Rosé on social media, sparking speculation about the state of their high-profile friendship.

However, some fans quickly shut down the alleged rift, noting that the 'Talking to the Moon' singer had never followed the Blackpink member in the first place. Despite the Grammy shutout, Mars later shared a photo of himself with Rosé enjoying pizza after the show, suggesting that they remained on good terms.

Social Media Erupts

The aftermath of the awards ceremony saw a swift, polarised reaction on social media as news of the alleged unfollowing spread. Fans were quick to dissect the timeline, noting that APT. lost to Ariana Grande and Cynthia Erivo's Defying Gravity for Best Pop Duo/Group Performance. On platforms like X and TikTok, some users theorised that the loss was a tipping point for Mars, whilst others defended him, suggesting the digital snub might be a temporary reaction to the night's overwhelming disappointment.

Critics and spectators alike have taken to the internet to debate whether the relationship was purely transactional or if the Grammy shutout caused a genuine rift.

Opening Performance Sparks Speculation

The Grammy night began with an opening performance by 'APT.' at the Crypto.com Arena. Whilst the energy appeared high to the casual observer, many pointed to Mars' stiff body language and what they described as a 'miserable' expression throughout the evening.

According to TikToker @gossip.guru_, the most talked-about moment came when Rosé took the initiative and kissed Mars on the cheek during the set, a celebratory gesture that reportedly 'shocked a lot of people' given the conservative norms often associated with K-pop idols. Observers noted that this lack of physical restraint was a departure from their previous appearance at Korea's MAMA Awards, where there was 'zero physical contact between them'.

The Rise and Fall of the Global 'APT.' Phenomenon

The collaboration 'APT.' was initially inspired by a traditional South Korean drinking game, a concept Rosé introduced to Mars during a studio session. The track quickly became a cultural juggernaut, bridging the gap between Western pop and K-pop whilst racking up over a billion streams.

Before the Grammys, expectations were sky-high, with many believing Rosé would 'surpass BTS and become the first Korean group member to win a Grammy'. However, despite the song's popularity, Bruno Mars and Rosé went home empty-handed. This year's loss was particularly stinging for Mars, who had maintained a record of winning at least one Grammy every year he was nominated for six consecutive years.

Despite this, Mars shared a photo of himself with Rosé enjoying pizza after the show. 'Count on me and Big Bad Rosie to be eating a pizza after a show! Thank you to everyone at the Grammys for letting us have some fun. Congrats to all!' he wrote in the caption.