Marina Abramović and Lisa Kistermann Unite at the amfAR Gala in Venice — Could Art Be Crime London's Next Creative Chapter?
How the Crime London co-founder and the legendary performance artist came together in Venice for an evening of art, fashion, and global philanthropy —and what their encounter could signal for the brand's next creative frontier
The worlds of contemporary art and fashion converged at the annual amfAR Venezia Gala during the Venice Film Festival, where leading figures from the creative industries, such as Orlando Bloom and Pamela Anderson, gathered to support HIV research.
Among the evening's notable encounters was a meeting between legendary performance artist Marina Abramović and fashion entrepreneur Lisa Kistermann, co-founder of Crime London.
The encounter comes at an interesting moment for Kistermann and Crime London's evolution. What began as a sneaker label has increasingly expanded into wider cultural territory, with collaborations including Warner Bros. and, more recently, Playboy. These projects have placed Crime London at the intersection of fashion, entertainment, and popular culture.
A behind-the-scenes photograph of Abramović and Kistermann standing arm-in-arm, shared by Kistermann on the @crimelondon Instagram account, captured that intersection.
The image quickly attracted attention online, offering a glimpse of two very different creative worlds meeting in one of Venice's most high-profile philanthropic settings.
During the evening, Abramović received the prestigious amfAR Award of Inspiration, while her digital art installation Slow Walking helped raise €500,000 for scientific research.
Abramović's presence adds another dimension to Kistermann's increasingly cross-disciplinary creative trajectory. If collaborations with Warner Bros. and Playboy have allowed Crime London to explore the worlds of entertainment and popular culture, an encounter with one of contemporary art's most influential figures naturally invites a different question: could the art world become the brand's next creative territory?
Kistermann launched Crime London with her twin sister, Jessica, in London in 2012. The brand combines Italian craftsmanship with design references drawn from London's alternative and underground culture. Today, Crime London is represented by more than 1,000 multi-brand retailers worldwide, including Farfetch and Galeries Lafayette.
In a city where fashion, cinema, art, and culture have long intersected, Venice may have provided more than a glamorous backdrop—it may have offered a glimpse of where Crime London's creative journey could go next.
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