TikTok Trend Buys That Took Over 2025 — And Why People Are Still Buying Them

TikTok has become one of the most influential discovery platforms of the past few years, shaping everything from beauty routines to home gadgets and wellness habits. In 2025, a new wave of trend-driven products has moved beyond hype, earning loyal followings thanks to real-world usefulness and long-term value.

From smart recovery tools to everyday essentials, here are five TikTok-famous buys that stood out, with one clear favourite leading the list.

As the calendar turns toward 2026, many of these viral finds are being reframed not just as trend buys, but as tools people plan to carry into the new year. On TikTok, conversations are already shifting from what went viral in 2025 to what supports long-term habits, recovery goals, and everyday wellbeing in 2026.

1. MOVE+ Pro — Red Light Therapy Device for Joint Pain and Recovery

Among TikTok's most talked-about trend buys of 2025, MOVE+ Pro stood out as a leading wellness pick, particularly among users focused on joint health, mobility, and recovery. Designed to be compact, wearable, and easy to use at home, the device combines medical-grade LED light and laser light therapy to deliver red and near-infrared wavelengths deep into targeted areas.

Creators across fitness, biohacking, and lifestyle communities have highlighted its versatility for supporting joint pain relief, post-workout recovery, and everyday movement. Unlike bulky panels or clinic-based treatments, MOVE+ Pro is built for regular use, offering a drug-free and non-invasive approach to managing discomfort and inflammation.

Whether used as part of a recovery routine or to support long-term joint health, MOVE+ Pro reflects a growing TikTok trend toward at-home wellness tools that prioritise consistency and ease of use. As more users look for practical ways to manage discomfort and support mobility without clinic visits or medication, devices that fit seamlessly into daily routines are gaining sustained attention beyond short-lived online hype.

As the new year approaches, MOVE+ Pro is also being positioned by users as part of their 2026 wellness reset. The brand's 'Recovery is the Resolution' campaign reflects a broader shift toward sustainable recovery habits rather than quick fixes. From January 2 through January 10, MOVE+ is offering $79 off the device, with IB Times readers able to unlock an additional 10% off using the code IBT10.

2. LED Face and Body Light Therapy Masks

LED light therapy masks have become a familiar sight on TikTok, particularly within skincare and self-care circles. These devices use LED light therapy to support skin health and relaxation routines, with some models designed for both face and body use.

Their appeal lies in convenience: users can incorporate light therapy into their evening routines without visiting a clinic. While primarily focused on skincare, many users also see them as part of a broader wellness lifestyle.

3. Percussive Massage Guns

Massage guns remain a TikTok favourite for muscle recovery and post-workout relief. Widely used by gym-goers and athletes, these handheld devices deliver targeted vibrations to help loosen tight muscles and support recovery.

Their popularity has been driven by short, relatable videos showing quick relief after workouts or long days on your feet, making them a recurring trend across fitness-focused content.

4. Smart Posture and Mobility Trainers

Posture trainers and mobility-focused wearables have gained traction on TikTok as more people look to counteract long hours at desks or on mobile devices. These gadgets typically provide gentle feedback or reminders to encourage better posture and movement habits throughout the day.

They appeal to users seeking small, everyday adjustments rather than intensive fitness routines.

5. Portable Heat and Cold Therapy Wraps

Portable hot and cold therapy wraps have also found a place among TikTok's wellness trends. Designed for convenience, these wraps can be used on various parts of the body to support comfort after exercise or during rest.

Their popularity reflects a broader interest in simple, at-home recovery tools that fit easily into daily life.

Why Wellness Is Dominating TikTok Trends in 2025

In 2025, many of TikTok's most popular buys reflect a shift toward products that support everyday comfort, recovery, and wellbeing. Rather than novelty items, users are gravitating toward tools that fit into daily routines and offer long-term value.

Final Takeaway

TikTok continues to shape how people discover products, but not every trend carries into the new year. The buys that last are those that support daily habits and long-term wellbeing. From red light therapy devices to recovery tools and mobility aids, 2025's most talked-about TikTok finds are increasingly being redefined as part of 2026 resolutions, focused less on hype and more on feeling better, moving better, and building routines that last.