Dakota Johnson's Calvin Klein Ads Sparks Debate On Naked Dressing: Here Are Other Artists Who Went The Same Route

Dakota Johnson's Calvin Klein campaign has reignited conversations online about 'naked dressing' in fashion advertising while highlighting a growing pattern of celebrity campaigns built around minimal clothing and simple styling.

Calvin Klein Inc. launched its Spring 2026 campaign starring actor Dakota Johnson on 09 March 2026. The campaign marks Johnson's debut for the American brand and features her modelling denim and underwear from the new collection. Photographed and directed by Gordon von Steiner, the visuals place Johnson in relaxed scenes at home while wearing minimal outfits in a trend often 'refered to as 'naked dressing'.

In said trend, clothing is designed to reveal more of the body than traditional outfits. It often includes sheer fabrics, minimal garments, lingerie-inspired pieces, or styling that highlights the body's natural shape. The look is commonly seen on red carpets, in fashion campaigns, and in celebrity styling. Despite the name, it does not mean being nude, but rather wearing clothing that creates the appearance of near-bare skin.

Minimal Clothing And Fan Response

The campaign follows Johnson wearing minimal clothing during quiet moments at home. Scenes show her reading, working, and relaxing away from public attention.

Johnson said the campaign focused on comfort and confidence. She stated, 'I love that this campaign celebrates being comfortable, free and sexy on your own terms.' She continued, 'Sometimes, a woman just BEING is the sexiest thing.'

Fans have responded in a mixed series of responses, saying things like 'i don't know why a half-naked dakota johnson is all over my tl but i am grateful'. Some expressed confusion, saying 'Why is Dakota Johnson *ss nakedall over the timeline ? Not that I'm complaining just want to know is it a new movie or perfume she promoting or is it just for the love of the game'.

Many were supportive of the 'sex-positive' approach, saying 'Dakota Johnson breaks the internet again!' However, others cfiticized the campaign as sexist and base, saying '[Why don't women protest against such marketing campaigns? This is literally top-tier objectification of women.'

Other Celebrity Campaigns Using Minimal Clothing

Johnson's campaign joins a series of recent celebrity advertising projects built around similar visual themes. In Spring 2024, actor Jeremy Allen White appeared in a Calvin Klein underwear campaign photographed across rooftops and streets in New York City. The campaign generated more than £9.4 million (Approximately $12 million) in media exposure within 48 hours.

Another campaign featuring BTS member Jung Kook launched in Fall 2023. His Calvin Klein advertisements presented denim and underwear using minimal styling and simple backgrounds. Within two days, the campaign produced more than £10.2 million (Approximately $13 million) in media impact value.

Singer Sabrina Carpenter also appeared in a lingerie campaign for SKIMS in 2024. The visuals used soft colours and retro bedroom settings while Carpenter wore lace underwear and vintage-inspired styling. The images circulated widely on social platforms after their release.

Actor Sydney Sweeney also appeared in a denim campaign for American Eagle in 2025. The campaign presented nostalgic Americana scenes including moments where Sweeney worked on a car while wearing little more than jeans. The imagery generated strong online conversation and public debate after its release.

Calvin Klein's Long History With Provocative Advertising

Calvin Klein has frequently used minimal clothing in advertising. Earlier campaigns have often featured celebrities wearing little more than underwear against simple backdrops. Actor Aaron Taylor-Johnson appeared in a similar campaign for the brand in 2023.