Who Is Salish Matter? Teen YouTube Influencer Reportedly More Famous Now Than Taylor Swift

Salish Matter is one of the most famous teenagers on YouTube today. She first appeared on her dad Jordan Matter's channel when she was just a child, and fans immediately fell in love with her. Before gaining millions of followers on the platform, Jordan used to work as a professional photographer. He later ventured into taking photos of young dancers and athletes, most of whom have become friends with his youngest child, Salish.

Now that she is a teenager, Salish has started making a name for herself. Last year, she launched a skincare brand called Sincerely Yours, and her products were sold out within minutes. It was also during this time that she and her dad had their first meet and greet at an American Dream mall in the US. However, police officials had to forcefully shut the event down amid fears of a possible stampede. This past weekend, the father-daughter YouTube duo appeared on Jon Youshaei's YouTube channel, where Jordan and Salish detailed what it's like being one of YouTube's most famous families.

This past weekend, the father-daughter YouTube duo appeared on Jon Youshaei's YouTube channel. Jordan and Salish detailed what it's like being one of YouTube's most famous families. They also shared their thoughts on some of the issues they have faced in recent years.

Here are four key takeaways from their interview.

More Popular Than Taylor Swift

Youshaei told Salish during their interview that she has now become more popular than Taylor Swift, at least amongst Gen Z. On Famous Birthday, the search engine used to rank who's most popular, it was revealed that Salish received more votes than the singer.

Other than Swift, Salish and Jordan have seemingly also become more popular than Mr Beast. The interviewer confirmed that 87,000 people went to American Dream mall to meet the two YouTubers. On the other hand, less than 87,000 people came out to meet Mr Beast when he had a meet and greet in the same venue.

Jordan Never Forces Salish

Unlike other 'kidfluencers,' Jordan made it clear that Salish is never forced to do anything she doesn't like. In fact, the 15-year-old also has control over what is shown of her on their YouTube channel. The dad of two said that if he sees that Salish doesn't look too happy or comfortable on set, he would stop everything, even if it means losing millions.

Refused Salary Increase

Jordan has been investing and saving up his daughter's money for when the time comes that she could finally get it. Some of their YouTube channel's revenue goes into an account for Salish that she can get when she turns 18. There's also another account that she can access when she turns 25.

There was a time when Jordan offered to give his daughter an increase, but Salish refused. The young YouTuber said that she doesn't like asking her dad for money. She also said that it feels awkward getting a so-called raise for something that she enjoys doing.

Onscreen Date With Kaido Lee Roberts

Salish's onscreen date with fellow YouTuber Kaido Lee Roberts garnered over 20 million views on the platform. Some parents were reportedly concerned about Jordan allowing his teen daughter to go on a date and worse, to profit from it.

However, during the interview, Jordan detailed how they came to the decision. He shared that Kaido and Salish already went on a private date before the video was filmed. After they hung out, Kaido messaged Jordan to ask if he could take Salish on another date. Jordan asked what Kaido had planned and he gave him a list of five things he wanted to experience with Salish.

Jordan then told Salish his idea of allowing Kaido to do all those five date ideas and have it filmed on camera. Salish agreed and was not forced in any way. Following their onscreen date, Jordan asked Salish if she wanted to go on a third date with Kaido. But the protective dad told viewers that the third date will no longer be filmed for the two youngsters' privacy.