Netflix Left With Storage Rooms Full Of Meghan Markle Merchandise, Staff Are Taking It All

Imagining the sight of storage rooms stacked to the top with merchandise might seem shocking, especially coming from celebrity brands, but that is reportedly the reality inside Netflix's Hollywood offices.

Recent reports say that large quantities of products from Meghan Markle's lifestyle brand, As Ever, have been left at the streaming giant's facilities, so much so that staff are taking items home for free.

This unusual and honestly unbelievable report of overstock and internal giveaways has led to discussions about the commercial fortunes of the Duchess of Sussex's venture and what it reveals about the reality of celebrity influence and retail realities. While royal figures are no strangers to branding and merchandising success, the current situation at Netflix is a startling example of how even high-profile names can face challenges in turning visibility into sustainable demand. Now, with jars of jam, candles, and more cluttering storerooms, it does cause doubts about the brand's future.

What is Meghan Markle's As Ever Brand?

Now, for those who might be unaware, As Ever is Meghan Markle's lifestyle and home goods brand. It was first launched under the name American Riviera Orchard in 2024, and then the brand was rebranded to 'As Ever' to show the holistic lifestyle mission that extends outside a regional identity. The Duchess has described the name as representing something enduring and personal, reflecting her longstanding interests in food, gardening, hosting, and thoughtful living.

Moreover, unlike the usual celebrity fashion or fragrance launch, As Ever's early products were based on food preserves and homely goods. The initial product drop included boutique-style jams and spreads, with limited batches that reportedly sold out very fast when first released online. The range has since expanded to include other items such as wildflower honey, flower petal sprinkles, handcrafted candles, and even wine collaborations.

Furthermore, some critics have not always received the brand warmly, as is common with many celebrity brands. Nevertheless, for fans, the products encapsulate a blend of quality and personality, grounded in Meghan's public persona and her emphasis on mindful, stylish living. Still, the core identity of As Ever remains centred on its artisanal roots, setting it apart from mass-market celebrity brands.

Netflix's Overstock and Staff Giveaways

Now, the latest controversy in the As Ever story involves Netflix rather than a retail audience. According to insider reports, two storage rooms within Netflix's Hollywood headquarters, which are the Icon Tower and the Epic building, have become packed with unsold As Ever products. Jars of jam, candles, bottles of wine, and even floral sprinkles are reported to be filling shelves, leading to staff helping themselves and taking items home for free.

Moreover, sources have described the situation as one of a massive overstock, with one Netflix employee allegedly leaving with up to ten products at a time. While this might sound like an employee perk, it also shows the volume of inventory that remains unsold or unused within the company's premises.

Furthermore, it is important to point out that not all of Meghan's merchandise is actually housed at Netflix's corporate offices. Some insiders have clarified that the primary inventory has been transferred to an external warehouse, and what remains on site is intended for use in gifting, sampling, and promotional activities rather than for direct sale.