American actor/film director Sylvester Stallone again became the victim of a celebrity death hoax.
A Facebook post claiming that the 67-year-old Rocky actor died in a car accident went viral on social media.
The description read: "[R.I.P] Sylvester Stallone Died in a Horrible Car Accident! His driver was drunk did'nt saw truck"
The post has an image of a toppled car, with a play button over it.
However, there is no such video and the link directs users to a fake page that asks them to provide it access to their Facebook account before viewing it, thus spreading the scam.
Peter Kruse, head of CSIS eCrime Unit and CTO at CSIS Security Group in Denmark, took to his Twitter account to reveal the post is a Facebook scam.
In June, IBTimes UK had reported about a fake article on the actor's death circulating online.
The list of celebrities affected by similar hoaxes is growing all the time, and includes comedian Bill Cosby, Bill Nye the Science Guy, Reese Witherspoon, Robert Pattinson, Margaret Thatcher, Phil Collins, Kris Jenner, Denzel Washington, Adele, John Witherspoon, Taylor Swift, Justin Bieber and Lady Gaga.
Meanwhile, Oscar-winning actor Morgan Freeman personally came forward to clear rumours and poke fun at fake stories suggesting he had died, assuring fans he was alive and well.