Apple
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Apple has staged a stunning turnaround in China, one of its most crucial markets, with iPhone 17 shipments jumping 128% in November—a resurgence so dramatic it's practically reshaped the entire Asian smartphone landscape.

Foreign phone shipments reached 6.93 million units, whilst overall smartphone shipments barely crawled forward at just 1.9%, underscoring a market increasingly defined by Apple's dominance.

The Cupertino giant's recovery from years of cooling demand signals not just a product triumph, but a geopolitical shift in how Chinese consumers view premium technology—and it's shaping up to deliver Apple's strongest December quarter on record.​

Apple Stock Soars: iPhone 17's Blockbuster Performance in China

The iPhone 17 Pro Max emerged as the undisputed bestseller, fuelled by aggressive trade-in deals and online discounts that proved irresistible to Chinese consumers. By early November, Apple had activated over 8 million iPhone 17 units in China, with nearly half being premium high-end models—a telling indicator of willingness to spend on flagship kit.

During China's month-long Singles' Day shopping festival, which concluded on 11 November, the iPhone 17 accounted for 26% of all smartphone sales. Extraordinarily, without Apple's contribution, the broader smartphone market would have contracted by 5% instead of posting its modest 3% gain.

This singular dominance reversed what was previously forecast as a 1% market decline into positive 3% growth.​

The numbers are staggering. IDC forecasts Apple will ship 247.4 million iPhones in 2025—a record-breaking 6.1% annual jump and the first time Apple will top global smartphone shipments since 2010, unseating Samsung's 14-year reign.

In October and November alone, iPhones captured one in every four smartphones sold in China, reaching 25% market share—Apple's highest penetration since 2022. Pre-order records tumbled on Chinese e-commerce titans like JD.com, signalling hunger that goes beyond seasonal shopping cycles.​

Apple Stock: Why China's Recovery Matters for 2026

Domestic rivals stumbled spectacularly. Huawei's market share plummeted from 17% to 13% after launching its flagship Mate 80 series too late to capture Singles' Day momentum. Xiaomi, hamstrung by earlier Xiaomi 17 series release timing, saw 11% year-over-year declines despite claiming 17% market share—second place by default rather than by momentum.

Apple's wider sales window, combined with relentless marketing and premium positioning, translated into foreign brands collectively capturing 23% of the market—up from roughly 10% in prior months.​

CEO Tim Cook's October earnings call guidance of 'what could be its strongest December quarter on record' now looks conservative. With January's follow-up data crucial for validating trend sustainability, investors will scrutinise whether this momentum persists beyond the holiday season.

IDC revised Apple's Q4 China forecast from 9% to 17% year-on-year growth—a seismic shift underscoring the iPhone 17's cultural resonance.​

The strategic implications ripple beyond quarterly results. Apple's ability to reverse a projected Chinese contraction into double-digit expansion demonstrates formidable brand resilience against localised competitors.

IDC analyst Nabila Popal noted that 'massive demand for iPhone 17 in China has greatly enhanced Apple's performance', cementing the region's status as Apple's growth engine.

Global smartphone shipments, predicted at just 1.5% expansion for 2025, depend almost entirely on Apple's performance—a dynamic that amplifies pressure to sustain momentum.​

Apple Stock Valuation: Analyst Consensus

Wall Street exhibits cautious optimism. Apple holds a Moderate Buy consensus among analysts, with an average price target of $299.49—implying 9.38% upside from current trading levels.

Valuations remain reasonable relative to peers, though questions linger about the iPhone 18 base model's rumoured 2027 delay, which IDC warns could trigger a 4.2% shipment decline next year. Strategic supply-chain optimisation and premium product positioning, however, offer insulation against broader smartphone market weakness.​

For 2026, Apple's fate hinges on three variables: sustaining China momentum beyond festive buying, defending premium market share against rejuvenated rivals, and executing the iPhone 18 refresh flawlessly.

The November data suggests the iPhone 17's trajectory remains upward—but execution, not enthusiasm, will determine whether this revival becomes a structural reset or merely a seasonal spike.​