Newcastle United have walked away from negotiations with Lyon over the transfer of Bafetimbi Gomis after seeing a £7m bid for the striker turned away, reports suggest.

Alan Pardew's side have been locked in negotiations with the Ligue 1 club over a possible move for the France international who has just a year remaining on his current contract at the Stade Gerland.

But L'Equipe reports Newcastle have decided to end their interest due to Lyon's seemingly unreasonable demands for their player, and will now shift their focus to Queens Park Rangers forward Loic Remy as the club bid to strengthen their striking options.

Pardew identified the 26-year-old Gomis as a player who his club should "pursue as strongly as we can" just last week. While the Wonga row that cast doubt over the future of last season's leading scorer, following the departure of Demba Ba, in Papiss Cisse would appear to be resolved, the club will be desperate to commence with their summer transfer business as soon as possible after last season's narrow brush with relegation.

The Magpies are yet to make a single signing thus far despite upheaval behind the scenes at the football club. New director of football Joe Kinnear placed the signing of a new striker at the top of his priority list following his appointment in June, but the club are yet to bring new faces to St. James' Park with the new Premier League campaign less than three weeks away.

Although Lyon have made their intentions to lighten their wage bill this summer clear, the French club are not prepared to settle for a fee of £7m for Gomis, the man they paid £11.2m for in 2009.

Newcastle will now shift their attention to Remy, who rejected the club's overtures in January to sign for QPR only to be relegated with his new club at the end of last season. Remy moved to Loftus Road for £8m at the beginning of the year, signing a four and a half year deal worth a reported £75,000 per week.

His current salary could prove to be a stumbling block in Newcastle's pursuit of the former Marseille star, while R's boss Harry Redknapp stressed earlier this month he has every intention of retaining the services of Remy ahead of the new season.