Kanye West has reignited his feud with Louis Vuitton's vice-president Yves Carcelle by calling on his fans to boycott the French designer label.
The controversial rapper is still furious after Carcelle allegedly snubbed him and was urging his supporters not to buy from the company as payback. Its range of luggage and handbags range in price from $300 to $8,000.
The fallout between the pair stems from Carcelle's decision to turn down a meeting with West in Paris. During an interview on US radio station 92.3 Now, West said he was offended by the way he was treated by the brand.
"I was made for this moment. What happened was while I was out in Paris I wanted to meet with the head of Louis Vuitton. He said I don't understand why we need to meet," he said.
"I said, let me explain to you why you need to meet with me."
He told his fans: "Everybody in New York City right now - don't buy any Louis Vuitton until after January.
"Now do you want to meet with me? Influence? They think that I don't realise my power."
West took along fiancée Kim Kardashian for the interview in which he also argued that her family had helped changed the way America viewed interracial relationships.
"They prep America to accept interracial relationships," he said. "I'm not talking about me, I can date a white woman, I can date a black woman, and no matter what they say in the barbershop don't matter, because I don't get my hair cut there.
"For the people that do, though, there's a white woman that's getting talked down to by her friends because she's dating a black guy.
"Now you've got a point of reference, that you can say, "Well, actually this couple right here, that's dope."'
Kardashian was previously married to R'n'B songwriter Damon Thomas and basketball player Kris Humphries. Her sister, Khloe, is married to NBA star Lamar Odom.