Kendall Jenner
Kendall Jenner had dropped her last name for her modelling career. Getty

Kris Jenner and Bruce Jenner are not upset that their daughter Kendall Jenner dropped her popular last name for her modelling career.

The 18 year-old reality TV star had listed her name simply as Kendall in the online portfolio for her modelling agency, The Society Management.

"Bruce isn't upset at all and Kris doesn't care — she's just thrilled at how successful she's become in the modeling industry. She's very proud of her," a source close to the Kardashian family told Hollywood Life.

Kendall had to struggle to be taken seriously in the modelling industry because of the Kardashian tag.

"She just wants some independence from her family. Everyone in the business refers to her on a first-name basis, anyway," another insider told the website.

"Plus, she thinks it's cool! She's always looked up to Twiggy and Giselle, and they're on a first-name basis, too. It's really important to Kendall that she make a name for herself on her own and she feels like dropping her last name helps with that goal," the source added.

During an interview with Love Magazine, Kendall revealed how the family reality show hindered her modelling career.

She said: "I was like, 'You know what? I want to be high fashion. I want to be taken seriously… People think that this [success] just came to me. But it didn't. What I have has almost worked against me. I had to work even harder to get where I wanted because people didn't take me seriously as a mode because of the TV show. I went on castings and some people weren't feeling me because of my name. But it was great when people didn't recognize me. I was like, 'Thank you. Please don't recognize me.'"