Prince Ali
Prince Ali Bin Al-Hussein of Jordan has been highly critical of Sepp Blatter's running of FifaGetty

Despite the ongoing corruption and bribery allegations surrounding Fifa, the election to decide its next president is still taking place with the current controversial leader Sepp Blatter aiming for a fifth straight victory.

Blatter has rejected all calls for his resignation and for the postponement of the Fifa presidential election following the arrest of several senior officials and an investigation into allocation of the 2018 and 2022 World Cups in Russia and Qatar.

Even before the £100m ($152.9m, €140m) corruption allegations and high-profile arrests began, the presidential election was already dogged in controversy following the withdrawal of one of its candidates, former World Player of the Year Luis Figo.

The ex-Real Madrid and Barcelona star said he is pulling out of the race as the process is "anything but an election" and is only made for the "delivery of absolute power to one man".

Fido's withdrawal, along with former Tottenham Hotspur star David Ginola, Dutch sports director Michal van Pragg and former Fifa deputy general secretary Jerome Champagne, left only one person running with Blatter − Prince Ali Bin Al-Hussein of Jordan.

Prince Ali, president of Jordanian football since 1999, is currently serving as one of Fifa's seven vice presidents. Following the start of the latest scandal involving Fifa, Prince Ali promised he will put an end to the "crisis" currently surrounding football's world governing body.

Until the recent events, the presidential election on 29 May was expected to be a low-key affair, with Blatter's victory once again expected to be a mere formality (Blatter won the last two elections due to running completely unopposed).

Prince Ali
Prince Ali said it is now 'time for a change' at Fifa following latest controversyGetty Images

However, the two-horse race between Blatter and the Jordanian could be closer than expected, with calls increasing for the current president to resign and for a complete overhaul of how Fifa operates.

Uefa is one of the organisations whose members said they will be backing Prince Ali in the election, with president Michel Platini describing how "enough is enough".

However, it may still be difficult for Prince Ali to get a majority of the 209 votes needed to win the election, with Blatter still having the overwhelming backing of African, Latin American and Asian federations.

Following the arrests of the Fifa executives, including its vice president Jeffery Webb, Prince Ali promised he will bring to Fifa a "leadership that governs, guides and protects our national associations [and] accepts responsibility for its actions and does not pass blame".

The son of the late King Hussein of Jordan and brother of the current King Abdullah II of Jordan, Prince Ali was elected the vice president of Asian Football Confederations in January 2011 having previously served in his country's armed forces.

Fifa corruption scandal explained in 60 secondsIBTimes UK

Also head of the West Asian Football Federation, one of his most significant successes during his time at Fifa was lifting the ban on women wearing hijabs while playing football in 2010. The decision was met with high praise from Muslim players around the world.

He announced his decision to challenge Blatter for the Fifa presidency in January 2015 with a promise to "shift the focus away from administrative controversy and back to sport".

During an interview with the New York Times, he added: "We want to get to a day when people don't even know who the president of Fifa is. When that happens, we will know that the organisation is being run the right way and with the right priorities."

When asked how long he hoped to stay as Fifa president, he replied: "One term."

"One term," he added. "I want to get in there, make the changes that need to be made and then get out of the way."