Addressing the criticism, White House spokesman Josh Earnest said at his daily briefing: "It's fair to say that we should have sent someone with a higher profile to be there."
When asked whether it is fair to say that someone with a higher prominence than the US ambassador to France should have been sent to the rally, Earnest replied, "we agree."
Earnest cited scheduling and security reasons behind the no-show and said: "The security requirements around a presidential visit, or even a vice-presidential visit are onerous.
"It would have been very difficult to do so without significantly impacting the ability of common citizens to participate. We're talking about a march that came together with essentially 36 hours notice."
Meanwhile, the head of communications for French President François Hollande, Claudine Ripert-Landler, defended the US when he said, reported The New York Times: "President Obama supported France in their common struggle against terrorism."
Referring to Obama's visit to the French embassy in Washington following the Charlie Hebdo attack as an "exceptional gesture", Ripert-Landler said: "Mr. Obama's attentions have been very important to Mr. Hollande."