Brazilian football legend Pele, who is currently in hospital for a urinary infection, has become the latest victim of celebrity death hoax.
The 74-year-old three-time World Cup winner was admitted to a special unit at the Albert Einstein Hospital in Sao Paulo.
The hashtag #RIPPele started trending on Twitter after news spread of his condition.
However, Pele is alive and well, and he took to the microblogging website to reveal he is doing fine.
Numerous celebrities have faced similar hoaxes, and the list keeps growing. In the past people have tweeted about the deaths of Bill Cosby, Bill Nye the Science Guy, Reese Witherspoon, Robert Pattinson, Margaret Thatcher, Phil Collins, Kris Jenner, Denzel Washington, Adele, John Witherspoon, Taylor Swift, Justin Bieber and Lady Gaga.
A death hoax involving the Fast & Furious star Paul Walker was doing the rounds on the internet on the eve of his actual demise in a car crash in Los Angeles.
Meanwhile, Oscar-winning actor Morgan Freeman personally came forward to clear rumours and poke fun at fake stories suggesting he had died, assuring fans he was alive and well.