Anthony Joshua on Samuel Leeds: Why the Boxing Champion Backed a Property Educator Who Simplifies Wealth

In business, clarity is currency. The people who rises fastest are often not those with the most complex ideas, but those who can translate complexity into action. It's a principle that resonates far beyond boardrooms and one that caught the attention of heavyweight boxing champion Anthony Joshua when he began exploring property investment.

In 2019, Joshua privately reached out to British property entrepreneur and educator Samuel Leeds after following his content online. The message, sent via Instagram, was succinct but telling:

'Hi Samuel,

The thing you do great is make something complicated easy to understand.

Being gifted is one thing but being able to deliver your message is a special talent.

Keep being you and keep doing your thing.

We are investing heavily into the market. If there's business to be done please email the boys and let's spread knowledge and wealth.'

For Leeds, who has built a decade-long career teaching everyday investors how to navigate property, the message marked an unexpected crossover between elite sport and wealth education.

When Elite Performance Meets Financial Education

Joshua's interest in Leeds' work wasn't casual. Following their initial exchange, members of the boxer's inner circle, including his brother and business advisors, spent a full day with Leeds, reviewing his investment frameworks and education model.

The interaction underscored a pattern increasingly common among high-performing athletes: leveraging earnings into long-term, diversified assets. Joshua, widely recognised for his discipline inside the ring, has applied similar focus to his financial strategy. He has since grown his property holdings into what has been widely reported as a portfolio worth approximately £150 million.

Leeds views the moment as a validation of his core philosophy. 'When someone of AJ's stature recognises your ability to teach and break things down, it means a lot. He's not just a world-class athlete, he's a serious entrepreneur.'

From Property to the Boxing Ring

The influence wasn't one-sided. Inspired by Joshua's discipline and mindset, Leeds decided to test himself physically as well as professionally. In 2023, he stepped into the ring for a charity boxing match against fellow property educator Rob Moore.

In front of nearly 2,000 spectators, Leeds won on points after scoring a first-round knockdown. More importantly, the event raised £250,000 for charitable causes, with funds directed toward community development projects in remote regions of Africa.

'Anthony inspired me, not just to get in the gym, but to push myself outside my comfort zone', Leeds explained. 'The fact that our bout also raised a quarter of a million for good causes makes me proud.'

Building Influence Through Education

Today, Samuel Leeds continues to scale his property training academy while actively investing across the UK market. His growing visibility has been fueled not by flashy promises but by an emphasis on practical education, breaking down property strategies into systems accessible to first-time and experienced investors alike.

Endorsements from high-profile figures, including Joshua, have helped elevate Leeds' profile, but his focus remains consistent: demystifying wealth creation and empowering people with tools they can actually use.

In an economy where information is abundant but understanding is scarce, the ability to 'make the complicated easy' may be the most valuable skill of all.