CEO and Money Expert Cody Sanchez Reveals Six Businesses That Almost Never Fail — Which One Would You Start?

Cody Sanchez, the CEO and money expert known for her investment insights, has outlined six businesses she says, 'rarely fail'. In a recent video, she explained which sectors she believes give entrepreneurs the strongest chance of long-term survival.

Her comments have prompted debate among business owners and investors, as she backed up her list with survival rates drawn from industry studies. Each sector, she argued, has durability because it is built on essential services or physical assets rather than fleeting trends.

Rental Properties

Sanchez began with property, calling real estate one of the most reliable wealth-building assets. Quoting Andrew Carnegie's famous line that '90% of millionaires got there through real estate', she stressed that rental income remains a consistent source of wealth. Industry figures suggest rental property businesses have an 85.3% success rate. Unlike speculative markets, real estate is anchored in hard assets, and housing demand rarely disappears.

Laundromats

Next, Sanchez highlighted laundromats. She described them as 'recession-proof' because no matter the economic climate, people need clean clothes. With a 95% success rate over five years, laundromats are also straightforward to run and require little specialist knowledge. Their resilience comes from providing a service people cannot do without, even in downturns.

Self-Storage

Since the 2008 financial crisis, self-storage has become a rapidly growing sector. Sanchez called it one of the 'leading asset classes' of recent years, with a 92% success rate. Demand is fuelled by families downsizing, people relocating and small businesses seeking affordable storage. She explained that the steady rise of consumer possessions means storage space is a long-term necessity.

Transportation Businesses

Sanchez then turned to transportation, noting that the surge in online shopping has transformed the industry. From small courier services to large logistics firms, the demand for moving goods is constant. 'Everything from your Amazon packages to your local deliveries relies on this', she said. With a 90% success rate, transportation businesses are thriving thanks to e-commerce growth.

Vending Machines

For entrepreneurs starting small, Sanchez suggested vending machines. They can be launched with $3,000 to $5,000, far less than traditional businesses. She noted that vending is easy to understand but warned scaling is difficult. While not likely to generate vast fortunes, vending machines remain stable entry-level businesses due to their low costs and steady cash flow.

Senior Care Centres

Finally, Sanchez emphasised senior care centres. With ageing populations across the US, demand for elder services is growing sharply. She said these facilities have a 97% success rate, supported by grants, tax breaks and subsidies from both local and federal governments. Though expensive to run, their long-term stability makes them one of the most reliable investments.

Why These Businesses Stand Out

Sanchez argued that the key link is necessity. Real estate, laundry, storage, transport, accessible food and elder care are not optional, they are everyday essentials. By focusing on these sectors, she believes entrepreneurs can protect themselves from volatility.

Her video has since been shared widely, sparking conversations about which of the six businesses people would choose to start. For Sanchez, the message is simple: wealth often comes from steady, practical ventures rather than risky new ideas.